Sales Enablement
PDF Collateral
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Role // Lead Designer
Design // Layout, Typography
Tools // InDesign, Photoshop, Illustrator
Brand // Second Step, Imagine Neighborhood
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Led design on various print and digital PDF collateral, working closely with stakeholders to achieve their end goals. Prioritizing calls-to-action when applicable, and breaking up copy in digestible ways were two main focuses on top of delivering on-brand, high-impact visuals.
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Successfully equipped the sales team with the tools they needed to succeed—increasing scheduled district consultations, improving site engagement, and reaching regional audiences through personalized messaging.
Presentation Design
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Role // Lead Designer
Design // Presentation Design, Template Design
Tools // PowerPoint, Illustrator
Brand // Second Step
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Working within the framework of existing PowerPoint templates, my goal for all presentation design was to set up slides and graphics that were easily editable and reusable, while still packing a visual punch. With more decks in production than there was bandwidth for design, keeping slides simplified benefited the company as a whole, allowing autonomy without compromising brand integrity.
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Led design on seven paid program training decks, creating an all-new revenue stream, which successfully set up design frameworks to deploy across multiple presentations. Additionally, led design on hundreds of slides added to a sales toolkit slide library—enabling the sales team to pull together decks from finalized slides, encouraging agility and adaptability.