Environmental Graphics

Large-Format Print

  • Role // Lead Designer

    Design // Print Production, Layout, Typography

    Tools // InDesign, Photoshop, Illustrator

    Brand // Second Step, Committee for Children

  • Led design on multiple large-format print pieces used at conferences for wayfinding, product marketing, and presentations. With the main goal of drawing in attendees, we aimed to differentiate ourselves by leaning in to bold graphics with clear messaging.

  • Capitalizing on our strong brand recognition in the EdTech space, the pop-up banner and poster designs successfully caught the attention of conference attendees, enabling the sales team to expand our prospects and marketing qualified leads.

Digital Billboard

  • Role // Lead Designer

    Design // Ad Design, Layout, Typography

    Tools // InDesign, Photoshop, Illustrator

    Brand // Captain Compassion, Committee for Children

  • As a social awareness campaign, Captain Compassion aimed to bring attention to bullying prevention tactics and resources. With a digital billboard placement in Times Square, I was able to design an ad that spoke to the heart of the campaign’s mission.

  • With over 300,000 people walking though Times Square daily, this ad placement far exceeded our normal campaign reach, and successfully brought Captain Compassion to new heights.

Previous

Sales Enablement