Product Advertising
Print and Digital Ads
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Role // Lead Designer
Design // Ad Design, Layout, Typography, Print Production, Social Graphics
Tools // InDesign, Photoshop, Illustrator
Brand // Second Step
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As lead designer for various print and digital ads, I prioritized any calls-to-action, if applicable, while emphasizing clear messaging and elevating brand visuals.
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As conference sponsors and attendees, our print and digital ads were prominently featured in event brochures and marketing materials, helping to expand the lead generation funnel and continue cementing ourselves as industry leaders. Outside of events, our paid social graphics and web ads increased page views and promoted free social-emotional learning resources for educators and leaders.