Editorial Design
Marketing Brochures
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Role // Lead Designer
Design // Concept Development, Print Production, Layout, Typography
Tools // InDesign, Photoshop, Illustrator
Brand // Second Step
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Serving as lead designer for multiple annual trifold product marketing brochures, I drove the projects from concept to completion—collaborating with marketing, creative, product, sales, and executive leadership, while managing print vendors to bring our vision to life. As one of the main high-impact projects our team worked on annually, it was important to showcase our product offerings while also evolving the brand’s visual storytelling.
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Both brochures contributed extensively to expanding the lead generation funnel, assisting in turning prospects and marketing qualified leads into sales qualified leads. The visual storytelling expanded upon what the creative team was already implementing, adding new assets to evolve the brand. Stakeholders were so satisfied with the final product that after initial distribution of 225,000, they did a reprint.
Annual Report
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Role // Lead Designer
Design // Layout, Typography
Tools // InDesign, Photoshop, Illustrator
Brand // Committee for Children
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Serving as lead designer on Committee for Children’s annual report, I collaborated closely with marketing, public relations, and other stakeholders to plan out content. After developing the design direction and page layouts for the full report, the execution of the vision was split between myself and my design counterpart. Solely for digital distribution, the annual report showcased yearly impact and financials to stakeholders and board members.
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As the largest annual project branded Committee for Children, this annual report was able to set the tone for the brand moving forward—utilizing existing brand assets while expanding to include new ones. We successfully connected stakeholders and board members further to our mission, and continued to create brand recognition for Committee for Children as our parent company.