How do you redefine what a poster is?
The Challenge: To help an organization of advertising industry professionals create a poster to promote their latest lecture series, Synthesis. Over the course of two days, Synthesis focused on how to harness your ideas to develop and execute a successful and cohesive ad campaign.
The Solution: To connect with the target audience, and stay true to the lecture series’ goal, the poster needed to show some out-of-the-box thinking. Using wood, plexiglass, cardstock and rub down type, I built a structure and challenged the concept of what a poster actually is.