How do you re-energize a pantry staple?
The Challenge: To create and apply an identity for food and beverage industry client, Root Supply Co.
The Solution: Root Supply Co. (RSC) is a specialty foods store focusing on high quality products that are affordable to a wide range of customers. Because regular kitchen ingredients tend to lose any excitement surrounding them almost immediately, RSC aims to keep the fun alive with bold colors, playful lettering, and a quality product.
The RSC identity features hand-lettering and bright colors with fresh white and clean lines. Its collateral includes three rigid boxes with soft-touch lamination, two bottles for olive oil and balsamic vinegar, three screw-top tins for different varieties of salts, and a letterhead system. Each of the three boxes feature creative and accessible taglines on the inside of the lids, as well as a belly-band with an inverted color scheme to tie it together. All of the pieces use white gloss rub down type and a custom font.