How can makeup pack a punch?
The Challenge: To create three different package designs for products within the Punch Cosmetics brand, including all elements of the branding experience.
The Solution: Punch Cosmetics aims to show that makeup, while it can hide imperfections, is also there to be used as a form of self-expression and for fun. For the three new products, I concentrated on bold, bright colors and a mix of clean lines and organic shapes. Geared toward customers who can pack a punch just a well as their makeup can.