Is being silly serious business?
The Challenge: To create a print publication with an original concept, including all elements of the branding experience.
The Solution: Skewed (like your sense of humor, am I right?) combines custom iconography and hand-lettering with a square format and strong grid structure to help represent comedy as the multifaceted art that it is. With a large focus on women in comedy, Skewed also aims to highlight the community as a whole and its growing amount of diverse voices.
What makes something versatile?
The Challenge: To parlay the lettering of Root Supply Co. into a complete usable alphabet.
The Solution: After finalizing the lettering for Root Supply Co., I fleshed out the rest of the alphabet so that it could be used in other designs. Because of the brand it’s inspired by, Root Font can use its simultaneously clean lines and organic shapes for a myriad of different design solutions.
Are two doughnuts better than one?
The Challenge: To create an original packaging template for Display Case Doughnuts, including all elements of the branding experience.
The Solution: Since package design was the primary concern, I took on the task of creating packaging that was just as enticing, if not more so, than the product (doughnut) itself. What I came up with is unique in its form, and encourages customers to purchase two doughnuts to go with their coffee instead of just one.
How can makeup pack a punch?
The Challenge: To create three different package designs for products within the Punch Cosmetics brand, including all elements of the branding experience.
The Solution: Punch Cosmetics aims to show that makeup, while it can hide imperfections, is also there to be used as a form of self-expression and for fun. For the three new products, I concentrated on bold, bright colors and a mix of clean lines and organic shapes. Geared toward customers who can pack a punch just a well as their makeup can.
What can a UCLA Alumni Membership do for you?
The Challenge: To promote the UCLA Alumni Association and its membership.
The Solution: I created a cohesive series of social media graphics to show what an alumni membership can do for UCLA as well as for the constituent.
How do you re-energize a pantry staple?
The Challenge: To create and apply an identity for food and beverage industry client, Root Supply Co.
The Solution: Root Supply Co. (RSC) is a specialty foods store focusing on high quality products that are affordable to a wide range of customers. Because regular kitchen ingredients tend to lose any excitement surrounding them almost immediately, RSC aims to keep the fun alive with bold colors, playful lettering, and a quality product.
The RSC identity features hand-lettering and bright colors with fresh white and clean lines. Its collateral includes three rigid boxes with soft-touch lamination, two bottles for olive oil and balsamic vinegar, three screw-top tins for different varieties of salts, and a letterhead system. Each of the three boxes feature creative and accessible taglines on the inside of the lids, as well as a belly-band with an inverted color scheme to tie it together. All of the pieces use white gloss rub down type and a custom font.
How can an invitation sum up a relationship?
The Challenge: To create a Save the Date, Invitation, RSVP card, and website landing page to match the couples’ style and personality. And don’t forget the gold foil.
The Solution: Taking some inspiration from seaplanes and Wes Anderson, among other things the couple enjoys, I created an eclectic wedding suite that aimed for fun and fresh, but not too wacky.
How do you destigmatize homelessness?
The Challenge: The Downtown Women’s Center (DWC) sets out to be an advocate for ending homelessness for women. They provide permanent supportive housing and a safe and healthy community for women in the skid row area. What can we create that will help them in their mission?
The Solution: Many people view homelessness as inevitable, but DWC believes it is a societal problem. Our solution addresses many different goals within the organization, including bringing awareness, raising funds, providing job opportunities, and working to reverse the negative stigma associated with homelessness. homeMADE is a signature brand of ice cream created and produced by DWC program participants and community volunteers. Employment opportunities on the traveling ice cream truck equip the women with social and vocational skills in a supportive environment where they can rebuild self-esteem and discover talents. By purchasing the handcrafted ice creams, you contribute to breaking the cycles of chronic unemployment and homelessness for women in the Skid Row community. 100% of the proceeds support DWC programs and services.
Click here to view the full brand assessment, creative brief and style guide.
Materials created in collaboration with Soyoung Kim.
How do you redefine what a poster is?
The Challenge: To help an organization of advertising industry professionals create a poster to promote their latest lecture series, Synthesis. Over the course of two days, Synthesis focused on how to harness your ideas to develop and execute a successful and cohesive ad campaign.
The Solution: To connect with the target audience, and stay true to the lecture series’ goal, the poster needed to show some out-of-the-box thinking. Using wood, plexiglass, cardstock and rub down type, I built a structure and challenged the concept of what a poster actually is.